休闲快餐连锁拟八月份提升菜单价格4% 以抵消食品成本的上升

2022-07-28 00:33  来源: 中餐通讯编

Chipotle Mexican Grill (奇波利)墨西哥烧烤店计划在8月再次提高菜单价格。八月份计划的涨价比之前的菜单涨价要温和,2021年Chipotle菜单价格涨了约8.5%,今年第一季度涨了10.5%。尽管再度涨价,Chipotle仍然是休闲快餐细分市场中的价值领导者。保持其具有餐单食物的性价比最好的品牌之一。

 

Chipotle墨西哥烤肉店周二在公布第二季度业绩后表示,该公司计划在8月份再次提高菜单价格,涨幅为4%,以抵消食品成本的上升。

八月份计划的涨价比之前的菜单涨价要温和,2021年Chipotle菜单价格涨了约8.5%,今年第一季度涨了10.5%,尽管这个快餐品牌仍然是其细分市场中的价值领导者。但是这些价格上涨的收益却被第二季度牛油果(鳄梨 avocados)、包装、乳制品、牛肉和鸡肉等原料的成本上涨以及劳动力成本上涨所抵消。

截至2022年6月30日的第二季度,奇波利同店销售额增长了10.1%; 对於拥有3052家分店的Chipotle连锁店在 "通货膨胀和消费者不确定时期 "的销售业绩,Chipotle的首席执行官兼主席尼科尔 (Brian Niccol)表示感到满意。Brian Niccol表示,该连锁店已经做好了长期增长的准备。他在一份声明中说:"我们的定价能力和我们的价值主张仍然强劲,因为我们的烹饪和 "诚信食品 "承诺继续成为差异化的一个关键点。

但公司认为低收入层的顾客人光顾的频率降低了.本季度的收入增长了17%,达到22亿美元,餐厅层面的利润率达到25.2%。

Chipotle奇波利公司说,由于疫情大流行后的客人回归餐厅就餐,第二季度的堂食(dine-in)销售增长了35.9%,而数字销售(网上订单额)占了食品和饮料销售的39%

Chipotle是美国最早的快速休闲餐饮连锁店品牌之一。1993年7月13日由SteveElls创立,1998年麦当劳公司成为主要投资者时,Chipotle仅有16家餐厅(全部位于科罗拉多州)。到了2006年,Chipotle奇波利完全从麦当劳集团独立出来时,Chipotle的连锁店已经发展到500多家。2015年,Chipotle拥有2000多家分店,年净收入为4.756亿美元,员工人数超过四万五千人(45000人) 。成为美国家喻户晓的休闲快餐品牌。

2018年5月,Chipotle将其公司总部迁往南加州的新港滩 (Newport Beach, Calif). 奇波利在2021年的营收总额达 75.5 亿美元Revenue: 7.55 billion USD (2021)

截至2022年7月18日,美国有3,052家Chipotle奇波利分店。拥有最多Chipotle分店的州是加州,有444家分店,占美国所有Chipotle分店总数的14%。 资料来源:Scrapehero.com

Chipotle Mexican Grill plans another menuprice hike in August

Chipotle Mexican Grill isplanning another menu price hike of 4% in August to offset rising food costs,the company said Tuesday after reporting second-quarter results.

The planned increase ismilder than earlier menu price increases, which went up about 8.5% in 2021 and10.5% in the first quarter this year, though the fast-casual brand remains avalue leader in its segment. But the benefit of those price increases wasoffset by higher costs of ingredients like avocados, packaging, dairy, beef andchicken during the second quarter, as well as higher labor costs.

The second quarter 2022,same-store sales were up 10.1%, but company sees lower-income guests pull backfrequency

Chipotle is one of thefirst chains of fast casual dining establishments.[13] Founded by Steve Ells onJuly 13, 1993, Chipotle had 16 restaurants (all in Colorado) when McDonald'sCorporation became a major investor in 1998. By the time McDonald's fullydivested itself from Chipotle in 2006,[14] the chain had grown to over 500locations. With more than 2,000 locations, Chipotle had a net income ofUS$475.6 million and a staff of more than 45,000 employees in 2015.[15]

In May 2018, Chipotleannounced the relocation of their corporate headquarters to Newport Beach,California, in Southern California, ending their relationship with Denver after25 years.

There are 3,008 Chipotlelocations in the United States as of July 18, 2022. The state with the mostnumber of Chipotle locations in the US is California, with 444 locations, whichis 14% of all Chipotle locations in America.

Source

https://www.nrn.com/fast-casual/chipotle-mexican-grill-plans-another-menu-price-hike-august


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