Press Release on Sponsors announcement

 


LEE KUM KEE & WESTERN UNION SIGN ON TO SPONSOR THE
4th ANNUAL TOP 100 CHINESE RESTAURANTS IN THE USA AWARDS SHOW IN NEW YORK CITY

November 11 at Jacob K. Javits Convention Center



Award Winning Chef Martin Yan & Former Top Chef Contestant Lee Anne Wong To Host

Los Angeles, CA – October 29, 2007 – Chinese Restaurant News signs on the leader in authentic Chinese sauces Lee Kum Kee (LKK) and Western Union for the 4th Annual Top 100 Chinese Restaurants in the USA Awards Show in New York City. Co-hosted by Award winning Chef Martin Yan and Top Chef’s Lee Anne Wong, the event takes place at the Cultural Food Expo a union of Asian, Latino, and Kosher culinary show (http://Culturalfood.com) on November 11 at 2:30pm at the Jacob K. Javits Convention Center.

Organized by Chinese Restaurant News, the Top 100 Chinese Restaurants Awards is setting the standard for excellence, aiming to present the very best of Chinese cuisine, which has become a part of America's daily dining scene. “It is encouraging to have the Asian food and restaurant industry in support of the Top 100 Chinese Restaurants in the USA Awards,” said Betty Xie, Editor in Chief, Chinese Restaurant News. “We’re very pleased to have such a well known brand as Lee Kum Kee and Western Union be our corporate sponsors for this special event.”

As a sponsor of the event, Lee Kum Kee’s sauces will be incorporated into the dinner gala menu that will occur after the awards ceremony such as Steamed Fish Filet with LKK Soy Sauce, Minced Stir-fried Shrimp in Lettuce Wrap with LKK Oyster flavored sauce dipped in LKK Hoisin sauce and fried rice seasoned with LKK XO sauce. We are so pleased to be a major sponsor of the Top 100 Chinese Restaurants in the USA Awards show and be a creative partner in the dinner by incorporating our sauces in each dish,” said Winnie Huang President, Americas, Lee Kum Kee (USA) Inc. “As Chinese restaurateurs and Chinese chefs come to New York City for this event, this gives us a unique opportunity to celebrate the Chinese restaurant industry and their hard work.”

“As one of the leading companies in money transfer, we value the community and the people we serve. We pride ourselves to be a part of the Chinese community,” said Sonia Taishi, Marketing Manager, Western Union. “We are honored to recognize the top Chinese restaurants that strive to nurture the development of Chinese cuisine and professionals in the United States.”

This year, the Top 100 Chinese Restaurants in the USA Awards come together with Chefs Martin Yan and Lee Anne Wong to encourage Chinese restaurants nationwide to provide healthier dining options. The Chinese Restaurant industry has over $17.5 billion annual sales with over 43,139 Chinese restaurants in the U.S. There are more Chinese restaurants in the US than McDonald's, Burger King, and Wendy's combined. Chinese Restaurant News (CRN) names the Top 100 Chinese Restaurants in the U.S.A each year. Check out more than 1,000 past winners and current candidates in all 50 states, at http://www.Top100ChineseRestaurants.com. Winners for 2007 will be announced on XXX.

About the Top 100 Chinese Restaurants in the USA Awards Ceremony
Organized by Chinese Restaurant News with the support of the National Restaurant Association, the Mystery Diner evaluation service provider AboutFace, restaurant nutrition educator Healthy Dining and sponsored by Western Union and Lee Kum Kee, the Top 100 Chinese Restaurants in USA award show is a national event which aims to present the very best of Chinese cuisine, which has become a part of America's daily dining scene. The competition is open to all Chinese restaurants in the United States. Participants include newly established restaurants, seasoned restaurants, chain restaurants and past award-winners. For more information, go to www.top100chineserestaurants.com

About Chinese Restaurant News
Chinese Restaurant News (c-r-n.com) was founded in 1995 to inform the owners and operators of 43,000 Chinese restaurants in USA of industry news and trends. Its sister publication, English-language trade magazine Asian Restaurant News (a-r-n.net), is also published by parent company Smart Business Services, Inc. (s-b-s.net).

About Lee Kum Kee
Lee Kum Kee is a leading manufacturing company of a diverse line of Asian condiments and sauces. Established in 1888, Lee Kum Kee has kept its dedication in providing practical and delicious sauces to mainstream, foodservice and industrial customers. Its vision is to see all of its bridge between the East and West, as emphasized by the Lee Kum Kee bridge logo.

About Western Union
The Western Union Company (NYSE: WU) is a leader in global money transfer services. Together with its affiliates, Orlandi Valuta and Vigo, Western Union provides consumers with fast, reliable and convenient ways to send and receive money around the world, as well as send payments and purchase money orders. It operates through a network of more than 320,000 Agent locations in over 200 countries and territories. Famous for its pioneering telegraph services, the original Western Union dates back to 1851. For more information, visit westernunion.com.


Chinese Restaurant News