Chinese Restaurant News Backgrounder






Overview
Chinese Restaurant News (CRN) is the first and largest monthly publication that specializes in serving the Chinese restaurant industry in North America. Founded in 1995, CRN has become a "must-read" for more than 43,000 Chinese restaurant owners and operators nationwide to stay current on industry news and information.

Value Proposition
The publication is currently circulated to 43,000 Chinese restaurants, reaching about 94% of the total number of Chinese restaurants operating throughout the U.S. Chinese Restaurant News provides distinctive value for its audience, as it has the unique ability to provide expertise on every level of publication and distribution. It is the premier network of information and service to the Chinese American community. Under one roof, Chinese Restaurant News and its complementary publications and resources offer research, data evaluation and support for its restaurant partners. The company offers an array of up-to-date dining intelligence to meet a variety of application scenarios in today’s competitive marketplace. Chinese Restaurant News’ competence is shown through its nationwide reach and credibility it has amassed in over a decade of publication development. The results of its consistent and informative approach to being a portal for overseas information flowing to and from the Chinese mainland and other Pacific Rim destinations to the U.S. is the belief that a dedicated resource has the responsibilities and credentials to be regularly read and quoted. Deep levels of expertise are provided throughout the entire publication development process.

Company Leadership
Chinese Restaurant News is a privately held company created in 1994, and is owned by parent company Smart Business Services (SBS, Inc.), which is headquartered in Fremont, CA, with key operations in New York City and Los Angeles, CA. The company’s staff has extensive knowledge in the Chinese restaurant retail and wholesale industries; and, with offices on both the East and West coasts, works closely with all facets of the Asian food industry nationwide.

Opportunities for Continued Growth
Chinese Restaurant News’ unique place in the market today prepares the publication network to meet many challenges faced by today’s changes in Chinese cuisine and the fusion with other Asian – as well other international – cuisines. The publication maintains its commitment to be at the cutting-edge of trends and tastes. The corporate business strategy has kept in step with its strategic goals since its inception, and is poised for dynamic growth in the following areas: (1) reaching the U.S. mainstream owner-operated audience via its English language complementary publication entitled Asian Restaurant News (A-R-N.net) which has been published monthly beginning in 2005 by parent company Smart Business Services, Inc.; (2) by striving to stay at the forefront of Chinese cuisine as it informs its audience of new culinary concepts, trends and tastes, delighting its ever-increasing audience of lovers of Chinese cuisine; and (3) by presenting the best of Chinese cuisine to the American public in forms of annual recognition of Top 100 Chinese Restaurants in USA, thus providing the ultimate incentive for constant improvement in American Chinese restaurants.

For more information, please visit http://c-r-n.com and http://top100chineserestaurants.com.


Chinese Restaurant News